SA Launch Readiness Audit

Google Ads

Green — Ready (1 action)

3 campaigns built. Search needs tCPA config.

Meta Ads

Red — Unfunded + Targeting Gaps

Account $0 balance. New-account spend cap.

CleverTap

Amber — Events OK, Journeys TBC

All funnel events flowing. J01–J05 need confirmation.

Google Ads

Fido Credit · 178-006-1738

Passing

4 Search ad groups match config (personal-loan, salary-bridge, emergency, business)
2 UAC asset groups match (P1 Earners, P2 SME)
All RSAs approved — 15 headlines + 4 descriptions each
Landing URLs correctly mapped to lp.fido.money/za-*
"ZA List" negative keywords (46) applied to Search
Ad copy passes NCA compliance (no instant/guaranteed, bank statement framing)
Geo: Wave-1 cities + Gauteng province; all 4 exclusions confirmed (East London, Mbombela, Polokwane, Rustenburg)
UAC: CPI $0.50 targeting app installs — correct for launch (L0 data insufficient)
PMAX budget $30/day — will review after a few days of data
Search budget $50/day — will review after a few days of data

Issues

High Search: set tCPA to $2 targeting register_end event. Currently Maximize Conversions with no conversion action configured.

Fido SA · act_1223378296389809

Passing

Campaign structure matches config (M-A App Install, M-B CTWA, M-C Web2App)
M-A: 2 ad sets (za-p1-all-needs, za-p2-sme)
M-B: 3 CTWA ad sets (emergency, salbridge, restock)
M-C: 5 Web2App ad sets (correctly paused, $0 at launch)
Android-first targeting on App Install
Wave-1 geos mostly correct; Polokwane/Rustenburg/Mbombela excluded on most ad sets

Issues

Blocker Account balance = $0. Needs funding before any spend.
High Account <1 day old — Meta enforces ~$50/day spending cap on new accounts. Budget plan calls for ~$112/day. Plan for ramp.
High M-A budget split inverted: P1 $30/day, P2 $40/day. Config says P1 ~70% / P2 ~30%. Flip it.
High Advantage Audience geo expansion ON — Meta can serve outside Wave-1 geos on M-A and M-B.
High CTWA salbridge ad set missing Cape Town + Durban. Only targets Gauteng.
Med East London missing from exclusions on P2-SME and P1-emergency-ctwa.
Med special_ad_categories empty — verify SA credit ads don't require CREDIT category.
Med Web2App "P1 Generic" targets all of ZA with no interest targeting. Fix before Week 3.

Production · ZA filter

ZA Funnel Events (Jun 1–10)

To Confirm

Blocker Journeys J01, J02, J04, J05 built & QA'd in CT. Owner: Foster / Naomi
Blocker POPIA §69 consent capture live + "Reply STOP" opt-out wiring working.
Blocker dpd_status syncing to CT for ZA users (blocks J04 collections exit).
High kyc_status / kyc_verified real-time sync confirmed for ZA.
Med Global frequency cap (3 msgs / 7 days) set at platform level, not per-journey.
Med 10% CT-native holdout configured on all 4 Day-1 journeys.

Action List — 12 items before June 18

Blockers — must fix before launch

Fund Meta SA account Shai

Confirm CT journeys J01/J02/J04/J05 built Foster

Confirm POPIA §69 consent + opt-out live Foster / Legal

Confirm dpd_status reaching CT for ZA Foster / Build

High — fix this week

Search: set tCPA $2 on register_end Shai

Flip Meta M-A budget (P1 70% / P2 30%) Shai

Disable Advantage Audience geo expansion Shai

Add Cape Town + Durban to CTWA salbridge Shai

Fix East London exclusions on Meta ad sets Shai

Plan for Meta new-account spending limits Shai

Medium — fix before unpause

Check special_ad_categories for SA credit Shai

Verify CT global frequency cap + holdout Foster